About the project
Zahrat Alauras General Trading L.L.C is a Dubai-based import, export and product distribution company. Its former website contained the essentials, but did little to explain the business or help visitors find its products and services. We redesigned six pages in Arabic and English, from the homepage through to contact.
The challenge
Landscape images appeared across the services, products, contact and CEO message pages, even though the company’s work is rooted in trade and distribution. On the homepage, product images and a contact form competed with the company introduction. Visitors needed to understand the business first, then find their next step easily.
What we changed
We reorganized the pages around the company’s actual work. Shipping and product imagery replaced generic backgrounds; a dark palette with gold details drew from the existing logo. We gave the company story, services, products and contact details distinct space.
- Homepage: a direct introduction to the business, with clear routes to products and contact.
- About and services: shorter sections that explain the company and its import, export and distribution work.
- Products: image-led cards that make the range easier to explore.
- CEO message and contact: a clearer place for the message, contact details and form.
- Languages and mobile: pages arranged for Arabic and English reading directions and different screen sizes.
The outcome
The six comparisons below show imagery more relevant to the business, information arranged around visitor needs, and clearer product, service and contact pages. In a PageSpeed Insights test of the homepage on 29 September 2026, performance scored 100/100 on desktop and 99/100 on mobile. Accessibility, best practices and SEO scored 100/100 on both.
These are lab results from that day, not real-user field data. We do not have a comparable test of the former site from which to calculate a speed improvement.
Before and after: six redesigned pages
The screenshots below show the six redesigned pages beside their earlier versions. Each pair highlights a change in imagery, content or layout.
Homepage
The former homepage opened with products and a contact form. The new one introduces the business first, then offers clear routes to products and the team.
About us
Business-related imagery replaced the landscape, while shorter sections make the company story easier to read.
Services
Import, export and distribution now have clear sections in place of a broad heading over unrelated scenery.
Products
Product cards now show the range visually instead of leaving visitors with a general description.
CEO message
The message takes the lead, supported by company-related imagery instead of another scenic background.
Contact
Contact details and the form now sit together in a clearer page layout.
PageSpeed Insights results
The screenshots record a PageSpeed Insights test of the homepage on 29 September 2026. The scores are lab results from that day; the report includes no real-user field data or comparable result for the former site.
| Device | Performance | Accessibility | Best practices | SEO |
|---|---|---|---|---|
| Desktop | 100/100 | 100/100 | 100/100 | 100/100 |
| Mobile | 99/100 | 100/100 | 100/100 | 100/100 |
