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Designing for success: The importance of e-commerce website design

The web is an important factor when it comes to websites, and even more so for ecommerce websites. A successful ecommerce web design can help give customers a better experience and potentially lead to more sales In this week's blog, we'll talk about some ideas on how you can make improvements to your ecommerce web design on your website.

First impressions are key

You'll never get another chance to make a first impression, so make it count! Much like a store in real life, if you walk in for the first time and see a messy, disorganized floor, you're likely to have a negative opinion and leave. This is the same as an online store. Imagine if you landed on a webpage with a messy layout and low-quality images or mismatched fonts, what would your opinion be? So keep that in mind when designing. Take a look at competitors and see how they place things. Make sure to keep things clean and professional. Use high-quality images and make sure they have a similar layout to keep everything consistent.

User Experience Design

User experience is a key factor when designing a website. It is important to make sure that the website is user-friendly to allow for a smooth journey from start to finish. The last thing you want is for a customer to go to your website and not know where to go and have to search for it. Make sure everything is easy to find and that it flows in a way that flows. This includes simple navigation, CTAs that make it clear where the customer can go next, and clear links to information pages such as FAQs and a contact page.
It's important to be mobile-friendly, so a responsive website is another point to consider when thinking about web design for UX and e-commerce. You need to make sure that when your website is viewed on mobile devices and tablets, it looks good. Remember that the website will be viewed on a smaller screen, so include large CTAs that are easy to click on, clear and concise writing, a condensed menu to save space, such as using a burger menu and icons for cart and account pages, and being mobile-friendly.

Keep your brand consistent with your design

It's important to keep your brand image consistent across every platform you use, including your website. If you're a wedding dress company, you'll likely want to make your website very precise and crisp, while if you're a company dealing in survival kits, you'll want to convey something outdoorsy and masculine. Obviously, this all depends on who you're marketing to as well, so just make sure you ask yourself how you want to convey your brand and what message you want to portray through your ecommerce website? In addition, your website can communicate the basic and essential things about your business that the audience would like to have. A website's ability to answer consumers' questions is just one of the many reasons why your website is important to your business. Without it, customers will be lost.

Color palette

Considering the previous point, the color palette is very important when it comes to your brand and ecommerce website. If you've already chosen colors for your brand, for example, when designing your logo, you need to make sure that you consider these colors when choosing your website's color palette. Choosing complementary colors is always a good idea. If your logo contains blues, it's a good idea to choose cooler colors so that they complement each other. Of course, this depends on your brand, if you're a children's company, you'll likely choose
for bright colors and choose contrasting colors, such as orange and blue. In addition to choosing colors that work well with each other, you should know that some colors can convey different meanings. This is known as color theory. See below what each shade of color conveys

For green:

A positive color that means freshness, harmony or richness. It is an easily digestible color

Yellow:

A bright color that can represent joy and happiness, and can be used as an attention-getter

Orange:

A great, bold color that can attract attention and be used in a call to action. It can be aggressive if overused

Red:

A dark color that can represent strength, energy or passion

purple:

Associated with royalty, it can symbolize power and well-being

Blue:

A commonly used color for professional services websites can be crisp and soothing

White:

A strong color that creates a sense of cleanliness and innocence. Used for minimalist websites because it can signify tranquility.

Black:

Another strong color associated with luxury and exclusivity. It is commonly used for high-level brands and creates an elegant image

Number of visitors

For many businesses, one of the main goals is to make sure that they stand out from their competitors and are no different from your ecommerce store. While it's always a good idea to keep the store layout familiar to what's already there, make sure there are elements that stand out, this could be a fun color scheme, a standout logo, or a cool animation. Whatever you choose, try to add something that will make customers remember you. A great example of this is Ouigo.com. The French train line company already uses fun and eye-catching colors, but they went one step further by introducing a pinball game on the site. The fun game was incredibly fun and on-brand, and was a great interaction tool for customers. Overall, when it comes to designing an ecommerce website, remember to design for your target audience because they are the ones who will be using your website and purchasing items. If you have an e-commerce website that needs updating, or you are a new company looking for a brand new website, why not give us a call. We've worked our magic and designed a number of ecommerce stores, you can see our work here