10 tips for designing a website that attracts customers and boosts sales

Introduction: Why is your website design your secret weapon?

In an age where everything is online, your website is not just a storefront, it literally determines your success or failure. Whether you're selling products, offering services, or sharing content, website design is what turns visitors into customers.

It's not just about good looks and attractive colors, you need to think about speed, ease, and SEO so that your site gets the most bang for your buck. Let me tell you about 10 things to keep in mind.

1. Responsive - Mobile 1

More than 60% of people access websites from a mobile device, so if your site is not optimized, you are losing customers without even realizing it.

Solution:

• Use Google test to make sure your site is responsive.
• Try WordPress themes like Astra or OceanWP because they are compatible with all screens.
• Test your site yourself on different mobiles and tablets.

Tip: No annoying videos or pop-up ads, especially for mobile.

2. Speed = more sales

If your site loads in more than 3 seconds, 40% of visitors will bounce immediately!

Solution:

• Use Zee Acceleration Add-ons WP Rocket or W3 Total Cache.
• Reduce the size of images using Smush.
• A CDN like Cloudflare distributes the load to different servers.
• Erase any unnecessary extras.

3. Become a friend of Google (SEO)

There's no point in having an artifact site that doesn't show up in Google!

Solution:

• Use Google Keyword Planner To choose the right keywords.
• Adjust titles and description with Yoast SEO.
• Write content that is actually useful and not just stuffed with keywords.
• Link articles together to strengthen your site.

Warning: Don't try to trick Google by stuffing words, because this will hurt your site instead of helping it.

4. Do you want the visitor to do what? Make it clear

Each location has a goal, so define it clearly.

Solution:

• Use a clear CTA button like "sign up for free" or "buy now".
• Patch the buttons with eye-catching colors.
• Use Elementor to design professional landing pages.

5. Photos and videos = a strong first impression

Don't use random images from Google, this will make your site look bad.

Solution:

• Real photos of your product or service.
• Use Zee Platforms Unsplash If you don't have professional photos.
• A small explainer video can boost your sales by 80%.

Avoid: Large images and videos that work on their own will drive people away from your site instead of attracting them.

6. Make it easy to navigate

If a visitor can't find what they want quickly, they will leave immediately.

Solution:

• The main menu bay is clear and has the important sections.
• Add a search bar in an obvious place.
• Make an XML sitemap for easy indexing in Google.

7. Security is not a luxury

75% of people won't trust an unsafe website.

Solution:

• Activate the SSL certificate (the green padlock next to the website address).
• Keep WordPress, themes, and plugins up to date.
• Use the Wordfence costume protection plugin.

Warning: Don't use malicious plugins, it will expose your site to hacking.

8. Social Proof = more trust

88% of people read reviews before buying something online.

Solution:

• Showcase real customer testimonials with photos.
• Guest appearances by companies I've worked with.
• Show how many customers have trusted you.

9. Analyze, Experiment, and Develop

Without analysis, you're walking without a plan.

Solution:

• Use Google Analytics To learn about visitor behavior.
• Scab Hotjar To monitor visitors' interaction with the site.
• Do A/B Testing to compare different designs and see which one works best.

10. Don't stop at a certain point

A site that doesn't evolve, dies!

Solution:

• Constantly update the content.
• Follow the latest design trends.
• Try new technologies that make the user experience better.

Bottom line: Your site is your 24/7 sales person.

Design isn't just a pretty face, it's a combination of user experience, speed, marketing, and SEO. Apply these steps, and you'll see a clear difference in engagement and sales.

Start right away:

1. Test your site speed.
2. Analyze your SEO weaknesses.
3. Adjust your design to convert visitors into customers.

Frequently asked questions

- How much does it cost to design a professional website?

It varies depending on the complexity, but the average starts at $500.

- What is the best web design platform?

WordPress is the best if you want full control and ease of development.

- How do I know if my site needs a redesign?

If your conversion rate is less than 1% or not responsive, it means you need to renew.

Now it's your turn! Apply these tips, and if you need help, reach out to me! 🚀